Switzerland - ORIENTATION AG, a cutting-edge Swiss technology company providing global high-precision positioning solutions, welcomes Serpentine Ventures, Amino Capital and MAX Electron as new investors to its seed extension round.

“We are excited to welcome our new investors joining our mission to provide precise global positioning everywhere. They all bring different values to ORIENTATION: Serpentine is a FINMA licensed VC with strong Swiss-Specific know-how which is important for ORIENTATION as a Swiss company. Amino is going to help us with their expertise in big-data and machine learning, MAX Electron as one of our distributors in China will further accelerate our go to market.” said Dr. Zhenzhong Su, CEO and Co-Founder of ORIENTATION.

With a successful launch of the Vision-RTK 2 sensor with positive market feedback, the fund will be mainly used to build a stronger sales pipeline aiming to enable mass production with more contracts to be sealed in the coming 2 years. ORIENTATION will also use the fund to drive further innovation on its technology for future-proof solutions.

“We are working with our partners to refine our technology to simplify its integration and prepare for more design-in,” explained Lukas Meier, CTO and Co-Founder of ORIENTATION. “More next-generation features of our product pipeline are being developed to expand the operation area of our customers’ autonomous systems.”

The round is part of the $5.95 million seed funding ORIENTATION raised in October 2021. The team decided not to include the investment from Gao Mei Capital (G&M Capital), due to the complexity to transfer the RMB fund to Switzerland.

About ORIENTATION

ORIENTATION AG is a Swiss company developing high-precision global positioning products, combing computer vision techniques and satellite navigation to deliver reliable precise global positioning in open field and in GNSS challenging environments. The technology is a key enabler for the mass adoption of autonomous solutions.

For more information: www.ORIENTATION.com

About Our Investors

Serpentine Ventures:

Serpentine Ventures is the investment arm of the Swiss Ventures Group. It is uniquely positioned thanks to offering a venture asset management approach as a FINMA licensed asset manager of collective assets. The dedicated unit offers exclusive access to venture capital investments, unlocking new opportunities in the early-stage venture asset class: https://www.serpentine.vc

Amino Capital:

Amino Capital is a Silicon Valley VC based in Palo Alto, focusing on seed to growth-stage investments in technology startups. With 3 IPOs, 12 unicorns, $27B portfolio capital raised, and $540B portfolio total valuation, Amino is among the tier 1 investors worldwide: https://www.aminocapital.com

MAX Electron:

MAX Electron was incorporated in Hong Kong and is currently one of ORIENTATION’s distributors in China.